Myprotein Impact Whey
The undisputed king of budget protein in Europe, and increasingly globally. We tested the Unflavoured version to get the highest possible protein yield.
Lab Results vs Label Claim (Unflavoured)
Note: Flavoured versions will have 3-5% less protein per serving due to the cocoa/flavorings.
| Metric | Label Claim | Independent Lab Result |
|---|---|---|
| Protein (per 25g serving) | 21g | 20.8g (Pass) |
| Carbohydrates | 1g | 1.2g |
| Fat | 1.9g | 1.8g |
Sensory and Mixability
The unflavoured version tastes like watered-down milk. It is not unpleasant, but it is not a treat. It mixes reasonably well, though it foams more than heavily processed isolates.
Value Density
This is where Impact Whey shines. Provided you buy during one of their perpetual sales, the cost per 25g of protein drops to around £0.55. It is nearly impossible to beat this value while maintaining a high DIAAS score.
Final Verdict
If you care purely about macros and economics, and are willing to add your own flavoring (or just chug it), this is the best protein powder on the market.