Institute of Protein

THE TRUTH
ABOUT PROTEIN.

The supplement industry is built on margin, not muscle. We strip back the marketing to analyse what's actually in the tub.

Latest Figure 32%

Of market-leading whey concentrates tested in 2023 failed to meet their label claim for total protein content.

WE DON'T DO "TOP 10" LISTS.

Most supplement review sites exist solely to aggregate affiliate links. They read the label, rewrite the manufacturer's copy, and give it 5 stars.

We assess protein powders on five strict criteria: amino acid profile completeness (avoiding 'spiking'), heavy metal screening results, cost per gram of complete protein, digstibility markers, and verifiable third-party testing.

If a product uses proprietary blends to hide its whey ratio, or pads its protein count with cheap glycine, we call it out. No exceptions.

Read our full methodology →

THE 5 PILLARS

  • 01
    True Protein Yield Total protein minus free-form amino acids used for spiking.
  • 02
    Purity & Sourcing Heavy metal analysis and origin of raw whey/plant materials.
  • 03
    Digestibility (DIAAS) Digestible Indispensable Amino Acid Score assessment.
  • 04
    Value Density Cost calculated per gram of usable protein, not per serving.

LATEST ANALYSES

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Isolate vs Concentrate Data

Metric Whey Concentrate (WPC-80) Whey Isolate (WPI-90) Difference
Protein by weight ~78-80% ~90-92% +12% absolute
Lactose content 4-8% <1% Negligible in WPI
Average Cost/kg £25.00 £40.00 +60% premium
Cost per 25g protein £0.78 £1.11 +42% per dose

STOP GUESSING YOUR MACROS.

Generic calculators use outdated formulas. Use our evidence-based toolkit to calculate lean mass requirements based on current literature.

Launch Calculators
"If a brand won't show you their amino acid profile, they are hiding something. Period."
— Dr. Marcus Thorne, Lead Analyst

Brands we hold accountable

MYPROTEIN OPTIMUM NUTRITION BULK DYMATIZE VEGA

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